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Daily Real Estate News | January 19, 2010 |
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document.write(' Share '); A new report from Borrell Associates estimates that real estate agents, brokers, developers, and management firms will fork out $7.2 billion in online advertising this year. The number represents a 4 percent decline from last year—significant considering that Internet advertising by the sector slipped just 1 percent from 2008 to 2009 despite the housing market slump. While Web advertising will drop, the amount of money devoted to real estate interests on overall advertising will actually rise about 2 percent. That suggests, according to Borrell President Colby Atwood, that property-industry advertisers will focus on other avenues. "Advertisers across the board are beginning to flatten out the amount of money that they put into advertising per se, and they are increasing their investment in promotions," he explains. "Once companies learn about how to contact an individual, if they're savvy—and many of them are becoming this way—they remarket directly to that individual using e-mails and other directed forms of promotions." Source: ClickZ News, Douglas Quenqua (01/14/09)
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